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Market Expansion
Choobsang Plus was created to rebrand Choobsang and capture new market share, targeting a broader audience with fresh and appealing designs. The challenge was to differentiate this new brand while maintaining the parent company’s reputation for quality.
Dezippy collaborated with Choobsang Plus to elevate their branding and strengthen their market presence. By seamlessly integrating modern design trends with strategic marketing insights, Dezippy revitalized their product offerings while preserving the high standards associated with the brand. This initiative not only broadened their audience but also attracted a new wave of customers, significantly boosting market share and reinforcing Choobsang's position as a leading name in the industry.
What We Offered
Dezippy partnered with Choobsang+ through our Tailor-Made End-to-End Product Design, Development, and Implementation service. We provided a complete design transformation, starting from market research and user insights to product development and manufacturing support. Our team developed a new collection by merging contemporary design elements with Choobsang’s existing production capabilities. We enhanced their product diversity while ensuring the designs were both visually appealing and efficient for production. This comprehensive approach allowed Choobsang+ to launch a cohesive, market-ready collection that reflected their brand identity while improving operational efficiency.
The Process
Product Design
Insight Research
Product Design
Product Development
Tailored Solutions
Manufacturing & Sourcing
Tailored Engagement Approach
At Dezippy, we understand that every project is unique, requiring a bespoke approach that aligns with our client's vision and goals. Our team's level of engagement is finely tuned to the specific needs of each project, ensuring a seamless collaboration that transcends traditional boundaries.
Working with Dezippy was a breath of fresh air due to their strong work ethic and reliability. They consistently delivered high-quality work on time and with great attention to detail.
Arian Hakimi Design
Founder of AHD
showcasing the final phase of product finishing using a high-precision 5-axis CNC machine, emphasizing the advanced engineering and process planning Dezippy implemented for Choobsang Plus. Our expert team meticulously planned and engineered the production workflow, ensuring every cut and contour was executed flawlessly. This stage highlights our technical expertise in blending design accuracy with manufacturing excellence, resulting in a final product that meets the highest standards of craftsmanship while maintaining the brand’s aesthetic identity.
capturing the complexity of the development and implementation process, showcasing how Dezippy managed the intricate mold planning and execution. From initial design validation to precise tooling adjustments, our team ensured every stage of the mold’s creation aligned with production goals. This phase required extensive collaboration between design, engineering, and manufacturing teams, ensuring a seamless transition from concept to physical production while preserving design integrity and minimizing production risks.
revealing the final CNC-produced product, emphasizing the flawless consistency achieved through Dezippy’s engineering and quality control processes. Each piece was meticulously validated for mass production, with every detail examined to ensure uniformity across the entire product batch. Our systematic approach to quality assurance ensured that all products were identical, free from manufacturing defects, and fully optimized for large-scale production without compromising the brand’s original design vision
