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Innovative Solutions
Behsang Plus aimed to expand and differentiate Behsang's market presence with innovative new products. They faced challenges in product development and establishing a streamlined production process.
Dezippy worked with Behsang Plus to develop and launch new products, creating a dedicated production line to ensure efficiency and quality. By leveraging advanced design and manufacturing techniques, Dezippy helped Behsang Plus successfully enter new markets and enhance their brand identity with cutting-edge solutions.
What We Offered
Dezippy partnered with Behsang, a stone company with over 70 years of heritage, to help them expand beyond their traditional stone slab production into the home and accessories market. Leveraging our Product Refinements & Market Expansion service, we identified new product opportunities aligned with their craftsmanship and material expertise. Our team worked closely with Behsang to refine their production processes, introduce modern design elements, and develop a new collection of stone vessels and accessories. By optimizing the manufacturing workflow and ensuring consistent quality, Dezippy helped Behsang enter new market segments while preserving their artisanal values. This collaboration not only expanded their product line but also positioned Behsang as a premium brand in both architectural and home décor industries
The Process
Product Design
Insight Research
Product Design
Product Development
Tailored Solutions
Manufacturing & Sourcing
Tailored Engagement Approach
At Dezippy, we understand that every project is unique, requiring a bespoke approach that aligns with our client's vision and goals. Our team's level of engagement is finely tuned to the specific needs of each project, ensuring a seamless collaboration that transcends traditional boundaries.
Working with Dezippy was a breath of fresh air due to their strong work ethic and reliability. They consistently delivered high-quality work on time and with great attention to detail.
Arian Hakimi Design
Founder of AHD
representing Behsang's rich heritage as a deeply rooted stone producer with over 70 years of expertise in the industry. As one of the most established names in stone manufacturing, Behsang has built its reputation on craftsmanship and high-quality raw materials. Dezippy partnered with Behsang to modernize their operations while respecting their legacy, bringing forward a blend of traditional excellence with modern manufacturing strategies to expand their market presence.
showcasing Behsang's expansive stone quarry, highlighting the brand’s direct access to premium raw materials. This natural resource has been the foundation of their long-standing success in the construction sector. Dezippy worked closely with the Behsang team to assess quarry output efficiency and implement advanced material selection techniques. This phase ensured only the finest materials progressed to the next stage of production, aligning with our standard of high-quality, refined products.
displaying Behsang's new, refined product line for home and accessory markets, a result of the complete production line transformation designed and engineered by Dezippy. Previously limited to stone slabs for building applications, we redefined their process to introduce decorative stone products suitable for luxury interiors and accessories. Through strategic design engineering, production optimization, and quality control, we helped Behsang successfully expand into a new market while maintaining their signature craftsmanship.
